ACC Program Area:Serving New Audiences - Introduction

Introduction

There are currently more people interested in "collecting" as a pastime than at any other time in history. Some of these people have never collecting anything before. Some are intrigued by the idea of becoming a collector but haven't even chosen their collecting area yet. As clubs struggle with expanding their membership--or holding on to existing memberships--serving new audiences needs to be given paramount consideration. ACC can help identify new audiences and ways to reach them.

ACC can help identify new audiences and ways to reach them. A Program Advisory Group is developing this program area and will continue to monitor, add to, and refine the information on an ongoing basis. Discussion Forums are available for collectors to gain more specific information from a variety of forum participants. A listing of Resources for this Program Area is provided, as well as a Reference Archive.

The primary purpose of the Association of Collecting Clubs (ACC) is to build coalitions between clubs, networking to share information for strengthening member clubs and better serving their memberships.